Do you have what it takes to join our small but vibrant team?
We are currently recruiting for a Junior Designer – please view and apply via Indeed
We look forward to receiving your application.
Closing Date 29 January 2015
We are currently recruiting for a Junior Designer – please view and apply via Indeed
We look forward to receiving your application.
Closing Date 29 January 2015
It’s beginning to look a lot like Christmas… so we have created a festive calendar for you to enjoy throughout the first few weeks of December!
We want to celebrate everything creative and get you excited about it too. As well as this, Christmas is coming up and what better way to celebrate it all with our countdown advent calendar “ Joy To The Creative’. Through this calendar, we will give you unique graphics with quotes, facts and articles celebrating being creative and graphic design.
No one likes to click and a site and immediately be bombarded with pop-up boxes demanding their attention. But so many sites use these pop-ups to advertise their newsletters, offers and much more (even we do!) so they must work. In this article we are going to look into how to create a non annoying pop up box.
Emails, phone calls, letters, social media… today there are so many ways of getting in touch with people that we can sometimes forget how important it is to meet face to face.
And, in the business world it can sometimes be hard to meet all your clients and contacts in person, is it still worth trying? In this post I will explain why it is always worth making the extra effort!
Face to face meetings can help to build up trust between you and your clients, both potential and current. Meeting potential customers, that is those that have expressed a wish in using your services but are unsure, can help them to trust you and see that you believe in your business. This will hopefully encourage them to use your services!
Meeting clients in person lets them put a face to a name and helps you to build a relationship between your companies. You will be more memorable if you are not just a company in their contact list, but also a person they remember and enjoyed meeting.
It can sometimes be hard to convey your brief in words, especially in the creative industry. Meeting face to face lets your customers express their wishes and hopes for their project. It also lets you explain how you could or would tweak their plans, how best to undertake them and let them know gently if some ideas may not work.
Meeting someone in person lets you show them how truly passionate you are about your work and help them to believe that you work well and take pride in what you produce. This does not always come across as well in email or phone messages.
The trust and belief they will leave with will hopefully mean less meetings are necessary to check in on what you have done, making the process easier and quicker. If you both know the end goals then the work that needs to be done is clearer and easier to undertake.
Therefore, we believe face to face meetings are always best! But we realise this is not always possible, however wherever it is, try and take advantage of this and meet in person at least once and especially with new or potential clients.
I know I was not alone this morning when I skipped into the office clutching our finalist certificate for the highly acclaimed Venus Awards. I am thrilled to announce that last night (7th October) we were named as one of three finalists for the Natwest Small Business Award. The ceremony was held at the magical Botanical Gardens in Edgbaston. We were treated to a delicious selection of tea and cakes (not forgetting a few glasses of bubbly of course).
The final awards ceremony is to be held at the ICC on the 26th November.
Fingers crossed and good luck to all
Is a website necessary for a business that is only just starting out? Before you begin to make sales and generate a large amount of business is there any point in spending money on a website? Will anyone find your site? In this blog post I hope to answer this question and explain why a website is one of your initial business musts!
Today over 80% of the USA are online, similar statistics can be found for the UK and many other nations. Therefore a website opens your business up to a much wider audience!
The more people you can tell about your business, the more potential you have to attract customers and make sales.
Most potential customers will search you out online before making a purchase. By giving them all the information they need in a simple, smart way they will be more inclined to buy from you.
Remember: It is important your site is professional looking. A confusing, untidy or outdated site will turn countless people away. On the other hand a smart, sleek, simple website should automatically send a positive image out about your company and boost your business.
Your website will present your services and products however you wish them to be presented. You can add images, descriptions, as much information as you wish.
Remember: With a well-designed site, your small business can project the image of a much larger company. You can compete with your market and no one will know how small or new you are as long as you work well and exert professionalism.
Once you have a presence online you are able to boost your customer base. You can send out email campaigns that link to your site, write blog posts and share them on social media. Your site becomes your central point, a focus for all your customers.
Idea: try writing blog posts about your company, new products, new employees… make the customer feel like they know you and they are more likely to feel safe with you and secure in the knowledge that you know your market and will deliver a professional service.
Merely creating yourself a website will not solve all of your problems and bring you unlimited business. Don’t ignore all other marketing methods!
You shouldn’t put all your effort into your website and forget other aspects of your new business. Although a website will help your company to grow and so should be set up as early on as possible!
What does a blog add to your website? Is it really necessary or just an optional addition? In this post I am going to put forward some strong points for the addition of a blog to every website.
Statistics show that a blog can really help your business to grow. Businesses with blogs have around 55% more visitors to their website. This alone should be a great reason to add a blog to your website, more visitors means more chances to gain customers and sales.
A strong, well written, insightful blog tells others that you know what you are talking about. It can help you gain credibility within your market and people will be more likely to turn to you when they need the services you offer if they trust you and believe you know your business well.
A blog can help bring new visitors to your site! A website that is constantly updated and uses relevant keywords within each post will soar in search engine rankings. Google loves a site that is regularly updated, blogs can help you with this!
It will also help to bring in new customers if you post your blog updates on social media. A blog is a much more informal way of getting to know a company. Many will look to your blog to get to know more about you, your brand and your business. Having recent posts with relevant information will reassure them you are working hard and working well.
Your blog is also a great way of telling people more about your brand and values. It gives you a voice on the internet and can be more personal and informal than your main site. Well informed, well written posts may even get re-posted or shared by others on the internet, helping to grow awareness of your company! Also helping to improve your SEO!
Finally, a blog can help you save money! It can be used instead of printed media if you wish, letting you post articles you may have printed and giving you a space to advertise instead of printing posters.
There are so many reasons in favour of having a blog on your site, it seems silly not to give it a go! You don’t have to be the worlds greatest writer, just have a strong knowledge of your business and brand and not be afraid to tell the world more about it! Hopefully your readers will become your customers and sales will boom!
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important for people to know about your business.
But a business card can also tell someone how to perceive you and your company.
Here at Kimberley Jane design, we believe the design counts as well! A sleek and simple business card that delivers the necessary details with elegance is surely better than a plain card or an over complicated card.
Most business cards are plain with the relevant information and not much else. If you want to be remembered by those you give your business card to then it’s important your card stands out. This can be done in various ways depending on how you want to be portrayed.
You should always check spelling and the spacing of words and logos.
And make sure that the most important information (your contact details and information) is clearly visible.
After that it’s up to you how your card looks. You can use images, colours and fonts to differenciate your business card, but make sure they are appropriate to the type of business you’re operating. Here are a few ideas:
You could have a coloured card, they make much more of an impression than the standard white business card.
Always remember that certain colours evoke emotions or feelings, for example red conveys strength or power and green is more relaxing.
An uncomplicated, simple card could also be a great option. Include your relevant details in an elegant font but ignore any loud colours or patterns. Simple but well produced can make as much of an impact as a colourful card. But make sure you don’t take it too far and end up with an empty looking, boring card. Simple but not plain!
A thick card or maybe a different shape of card could also be a strong idea. A thick card feels good when you hold it, it isn’t flimsy or easily broken and a shaped card could be a great talking point. But both could cost more, so be careful what materials you use. Also, remember a card may need to be tucked into a pocket or popped into someones wallet, so don’t create awkward designs that will cause annoyance.
Whatever you have decided to do with the overall presentation of your card, you should always use the back!
If the front of your card is full with contact details and information on you and your company, then add you social media information on the back. Or your website address. Or maybe a quote or your company’s tagline. Even a small map of your office location would be useful and fill the space.
Or, alternatively leave it blank intentionally and add in a personal message to the person you are handing your card over to, this could be the date of your next meeting, your mobile number or another email address. Whatever it is, it would make them more likely to keep it and remember who you were and make them feel a little special.
Something more technological that you could add to your card is a QR code. This can be linked to your website or social media page and the receiver of the card merely has to scan the code with their smartphone to view the site. It makes the card more interactive and modern.
Louder, more colourful card may be better for creative companies and sleek, simple but well styled cards better for a more serious or business style company. The QR code is a very technological addition and you should think about whether your contacts will bother using it before adding it.
These are all crucial elements to consider because after an initial introduction with someone, your business card will be a tangible reminder of you. You need to make sure it looks professional and creative and relates to your company.
We hope this guide has helped you to learn a little more about how your business card should look.
You’ve successfully gained a huge number of twitter followers, your mailing list is bulging at the seams, but this doesn’t seem to be translating into sales. What’s going wrong?
You may be spending too much time focusing on growing your contacts and not enough time on what you send to them. Or adding people to your list that will never be interested in your products
By targeting people that are in the right sectors, demographics or location for your services or products you are more likely to be able to turn these contacts into customers.
It’s better to have a shorter but targeted list of contacts that have a strong possibility of turning into customers than a long, uncertain list of contacts that could never turn into anything.
It’s not over once you have added them to your contact list. You may have their details but if you do not keep their interest they will forget about you!
Send our regular email campaigns and social media updates to keep them up to date and interested.
Make sure your emails and posts don’t just shove your services in their face. If you only send out marketing emails they will read one and then forget about the rest.
Try adding in business advice or interesting information about your sector or general business.
Your contacts should begin to see you as a useful, informative contact and this should help them to trust you and your services as well ass see you as business savvy, always important if they are ever going to use your services!
Although a little marketing now and then never hurts!
Hopefully by following this guide you should be able to turn more of your contacts in customers.
These days we expect every website we visit to be elegant, easy to use and informative. We are used to clever graphics and beautiful images and can be harsh when it But when the web began websites looked a little different. In this post I will look into how websites has changed and improved over the years and what we expect from sites these days.
The internet began in the 1950’s and the first electronic message was sent in the 1960’s. By the 80’s the ‘Internet Protocol Suite’ or TCP/IP has been written and gave people guidelines on what data they could send and receive on the internet. Then in the 90’s the World Wide Web was created by Tim Berners-Lee and the world saw their first web page!
In the beginning websites looked very different to the sites of today. In the 1990’s, Tim Berners-Lee’s first site contained purely text and no images at all.
Soon simple images could be included and text effects like coloured or moving text could be added to your website.
During the noughties CSS (Cascading Style Sheets) began to become more popular. It allowed you to change many more features and aspects of your website by using code. This meant the background colour, text style or size could be altered and applied to your whole site and not just one page.
Today there are hundreds of ways of changing and improving your site! Websites are no longer text only, now you could have a full screen photo page, no text included!
Sites these days not only have to worry about how they look on your computer screen, but also on tablets and phones. We all expect sites to work on all devices and to display well on whatever screen we are using, definitely not something the first designers had to worry about!
There are so many designs, styles and effects possible on the internet these days that websites are able to look pretty much however you want them to. This means there are a lot more options when it comes to designing your website today but it also means your site is expected to look impressive. You can’t get away with the simple text displays of the 90’s today!
Here at Kimberley Jane Design we use WordPress to create sleek and simple websites with style. We have created many different designs, for many different businesses, take a look and see how our website designs compare to those shown here!